Setpoint was founded by Joe Cornwell and Joe VanDenBerghe in a public library in 1992. After 26 years providing custom automation solutions, Setpoint was aquired by JR Automation on April 11, 2018 to further extend innovative solutions.
since 1992
For 26 years Setpoint Inc. has shown the world how much fun engineers can really have! Setpoint has helped to implement lean manufacturing into some of the most exciting industries in the world. Thrilling amusement park rides? Check. High powered ammunition equipment? Check. Exotic automobiles? Check. Don’t worry though, we work in boring industries too. Setpoint is the leader in custom automation equipment for manufacturing companies who need to assemble, test, or inspect their products. In addition, Setpoint Systems has helped manufacturers large and small improve the way they make and distribute goods. They spend less to produce more, and end up leading their industries in innovation, profit and growth. And because we wrote the book on project management, we’re the industry’s fastest and best positioned to finish any custom automation project under budget.
"The Joes" Legacy
“The Joes,” as they are affectionately known, wanted to build a company that was more than just another engineering house. Based on failures with a previous employer, they were determined to build Setpoint on a strict project management foundation. The Joes wanted their company to maintain a continuous understanding of where it stood in relation to its customers’ budget.
Years in Business
10 billion parts picked, placed, assembled, tested and inspected
sq. ft. of manufacturing space
custom attractions built
JR Automation  Amusement ride

The Genius WIthin

The Genius WIthin
genius within
After 25 years, we are able to collectively apply hundreds of thousands of experienced hours to each unique project. Our expertise delivering reliable, safe and operationally dependable amusement experiences, is what we call the Genius Within. It means working closely with our customers and partners to collectively create genius through creativity, intelligence, perseverance, hard work and meeting promises. Our contribution is 160 combined years of engineering and manufacturing experience, having created over 80 attractions worldwide, and many attractions being world-first and one-of-a-kind.
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Creating Custom Attractions

At Setpoint, we have a history of successfully designing and implementing custom rides and attractions for the top amusement and theme parks in the world. Our team of highly skilled, highly trained engineers and designers work in symphony with our customers and partners to deliver world-first amusement experiences.

custom attractions
Our passion and experience is creating world-first, one-of-a-kind attractions that evoke an emotional and life-changing experience for riders. We have a proven track-record of delivering custom rides and innovative Custom Attractions to the top theme parks of the world. We leverage our experience with Heavy-Duty Motion Bases, Show Action Equipment, and Custom Coasters to immerse riders into the thrill of flight, driving, or experiencing popular attractions with their own senses
heavy-duty motion base

Our Heavy-Duty Motion Base (HDMB) is built to exceed the highest operational up-time. With a class-leading payload allowance, the 3-DOF HDMB is a must-have for modern-day parks. Perfect for a highly themed cabin or a tour-bus turned into a motion show on your property, the HDMB is sure to leave both guests and your operations team smiling.
over the top attractions
What could be better than a roller coaster? How about TWO roller coasters where passengers ride and race side-by-side. TWO racing coasters that deliver the rider and market new and exciting features, and an over-the-top experience unlike anything they have ridden before. Setpoint’s new Over-the-Top Dueling Coaster offers a Vertical Track design that delivers unrivaled family thrill with maneuvers not possible with standard track design. This first-to-market experience, and an exciting Dueling Option provides theme parks and attractions with new marketing opportunities.
show action equipment
Our Show Action Equipment takes lifting, animating, and projecting rides to the next level. Setpoint specializes in working with your ideas and themes to combine show action sets with ride systems. These heavy-duty and highly-reliable solutions enhance your creative team’s ability to produce unique shows, while keeping the attractions safe and exciting for riders of all ages.
swing thing systems
The award-winning Swing Thing coaster gives riders of all ages an exhilaratingly smooth flying sensation as they pivot front-to-back and side to side in a dampened experience that eliminates the jerks and pops of normal suspended coasters. This unique design allows rider’s feet to dangle freely as they rush over hills, down drops and around turns on an original coaster unlike any other.
lean automation
Custom Automation Solutions
Setpoint Systems is a full service lean automation engineering company that specializes in design, build, and controls programming of turn-key custom automation solutions designed to precisely meet each customer’s specifications and needs.
  • Automotive
  • Aerospace
  • Ammunition
  • Medical devices
  • Packaging
  • Clean energy storage
  • Amusement

US manufacturers are searching for ways to remain competitive and lower costs in their respective markets.  Setpoint offers automated solutions that integrate robots into custom automation equipment. As an authorized FANUC robotics integrator, Setpoint has successfully integrated single and multiple large and small scale robots. Due to the diverse nature of robots, integration in a variety of areas is made possible. Areas include virtually every industry and robotic application including:


Incorporating lean automation functionality is the standard practice on projects by Setpoint. Our engineers design machines knowing there will be defective parts that need to be rejected prior to the next test, inspection or assembly process. Before parts are ever introduced into the process they can be checked for the right color, orientation, and size. If they don’t pass they are not allowed onto the machine. If during the process a part is found to be defective, the WIP (Work in Process) software will track the specific part and ensure the bad part is confined to a non-compliant materials box.


Setpoint’s unique position in this antiquated industry are lean manufacturing practices facilitating quick changeover between calibers, helping you respond to your customer’s changing requirements. Our machines are the only systems using computer technology and servo actuated presses in this industry.

we know that success only comes from efficient teamwork
jr automation acquires setpoint systems and setpoint inc

“We look forward to working closely with the Setpoint businesses, leveraging their tremendous capabilities to further build out our world-class global industrial automation solutions platform,” JR Automation Chairman and CEO Mike DuBose says. “As part of JR Automation, Setpoint Systems and Setpoint Inc. will become even more effective, bringing together their history of excellence and innovation with JR Automation’s global footprint and capabilities. This is an exciting step for JR Automation, the Setpoint businesses, our customers, partners, and teams.”

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