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​JR Automation Announces Brand Merger

JR Automation Announces Brand Merger

Holland, MI August 4, 2021 – JR Automation, a leading global systems integrator and wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), is pleased to announce that it is uniting its five divisional brands – JR Automation, Esys Automation, Setpoint, FSA Technologies and PSB Technologies – under the singular corporate identity of JR Automation. The move falls in position with JR Automation’s strategic growth efforts to align and leverage its global resources and expertise as the international market leader for automation.

“Our new, global brand is founded on a simple principal: We’re driven to deliver customer success worldwide,” said Craig Ulrich, CEO of JR Automation. “We already operate with a set of common values, culture, and vision. This brand merger acknowledges that we have formally unified under a central, globally recognized brand identity. The unique skills and capabilities that each of our companies bring to the table has enabled us to grow and evolve; and I’m grateful to all of our employees for their continued efforts in keeping our business strong.”

As part of the brand merger, JR Automation is also excited to unveil its new global website, which brings together the unparalleled technology offerings and engineering expertise from each of the company’s divisions into a one-stop-digital-shop for customers, industry partners, and job seekers. Individuals visiting websites for Esys Automation, Setpoint, FSA Technologies, and PSB Technologies will be automatically re-directed to going forward.

To connect with an expert in one of the many industries we serve, contact us at [email protected]. Those interested in a career at JR Automation can explore all open positions on our website!

About JR Automation

Established in 1980, JR Automation is a leading provider of intelligent automated manufacturing and technology solutions that solve customers’ key operational and productivity challenges. JR Automation serves customers across the globe in a variety of industries, including automotive, life sciences, aerospace, and more.

In 2019, JR Automation was acquired by Hitachi, Ltd. In a strategic effort towards offering a seamless connection between the physical and cyber space for industrial manufacturers and distributers worldwide. With this partnership, JR Automation provides customers a unique, single-source solution for complete integration of their physical assets and data information, offering greater speed, flexibility, and efficiencies towards achieving their Industry 4.0 visions. JR Automation employs over 2,000 people at 27 manufacturing facilities in North America, Europe, and Asia.

For additional information, contact Lizzie Uhl at +1 616.335.7371.

Press Release PDF


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JR Automation provides intelligent automated manufacturing and distribution technology solutions. We transform how the world's leading manufacturers make and distribute products.


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