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JR Automation Announces New Global Market Strategy

JR Automation Announces New Global Market Strategy

HOLLAND, MI – March 9, 2021– JR Automation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), is proud to announce a new global market strategy aimed at strengthening the company’s market position in North America, Europe and Asia.

In support of this initiative, JR Automation has added five multilingual options to their global website, including translations from English into Spanish, French, German, Chinese (Simplified), and Japanese. This update is part of the company’s commitment towards improving digital accessibility and ongoing globalization efforts. Global visitors to will enjoy fully-translated contact information, archives of technical case studies, news, worldwide career opportunities, and more. JR Automation’s global website is updated regularly to reflect the latest information and events from all its North American, European, and Asian divisions.

In alignment with these global expansion efforts, the company will also be centralizing European business operations from their France location. The move will help JR Automation to further grow and develop the company’s continued commitment on expanding business within the European region. This is another step within JR Automation’s strategic effort to expand their international footprint and grow in all areas of operation, including North America and Asia.

““We are excited to move forward together as one JR Automation team and these initiatives help bring greater visibility to our collective efforts across the world." said Mike Bostrom, President of JR Automation International. “Looking ahead, we see even greater opportunity to grow our international partnerships and we want to continue finding new ways to connect with both new and prospective global customers.” 

To connect with an expert in one of the many industries that we serve, contact us at [email protected] .

About JR Automation

Established in 1980, JR Automation is a leading provider of intelligent automated manufacturing and technology solutions that solve customers’ key operational and productivity challenges. JR Automation serves customers across the globe in a variety of industries, including automotive, life sciences, aerospace, and more. JR Automation employs over 2,000 people at 23 manufacturing facilities in North America, Europe, and Asia.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is focusing on Social Innovation Business that combines information technology (IT), operational technology (OT) and products. The company’s consolidated revenues for fiscal 2019 (ended March 31, 2020) totaled 8,767.2 billion yen ($80.4 billion), and the number of employees was approximately 301,000 worldwide. Hitachi delivers digital solutions utilizing Lumada in five sectors including Mobility, Smart Life, Industry, Energy and IT, to increase social, environmental and economic values of its customers. For more information on Hitachi, please visit the company's website at

For additional information and inquiries, contact Lizzie Uhl at +1 616.335.7371.

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JR Automation provides intelligent automated manufacturing and distribution technology solutions. We transform how the world's leading manufacturers make and distribute products.


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